Creating Promotional Synergy for Today's Market
Gone are the days of simply listing a home and putting up a yard sign to have it sell. In today's volatile market, it is the attention to every single detail that marks the difference between success and failure. From utilizing up to the minute market data and first-hand knowledge of competitive properties to using as many promotional vehicles as possible, I will work hard to sell your home.
Everything Starts With A Free Comparitive Market Analysis
The selling process truly begins with detailed research unique to your home, so you have an educated basis to make pricing/listing decisions. While I can provide you with market condition facts, competitive analysis on similar properties (Note beyond listing information - I make a point of visiting comparible properties so I know first hand; condition issues, neighboorhood character and a myraid of other details that can't be known without a visit) as well as current market trends, so you have objective and quantifiable data from the start. While like all professional REALTORs, I will present to you my recommendations, ultimate pricing decisions are yours.
Request a free analysis today by using this link.
Examples of Marketing Tools & Outlets
Some examples of marketing communications tools and outlets used by myself and ERA Property World during this past year are shown immediately below.
The Media Mix
TRADITIONAL MEDIA: Including yard signs, open houses, multiple listing services, newspaper advertising, specialty home and travel magazines advertising.
CUSTOM MEDIA: Home brochures, direct mail - letters and post cards, property web pages - At Home By the Shore.com
INTERNET MARKETING: Realtor.com, ERA.com, ERA Property World.com, Trulia.com, Connecticut and Fairfield County MLS sites, Optimium Homes - web and cable television
EXAMPLE OF MY PERSONAL FAVORITE
Selling...Taking Shore Leave
As a professional REALTOR® backed by my own marketing company, “At Home by the Shore”, and a member of TEAM ERA I can:
- Provide you up-to-date information on the marketplace including pricing and sales trends, financing options, terms and condition of competing properties.
- Put to work for you, the marketing power of not only ERA Property World but ERA's global network of independent offices.
- Provide pre-qualified buyers for your property.
- As a member of both the Connecticut MLS Service and the independent Fairfield County Service I can list your property with both organizations so all areaprofessional REALTORS® can make their customers aware of your offering.
- Provide guidance to you every step of the way, from setting listing price to objectively evaluating offers. Helping you avoid common pitfalls that can occur in the process of appraisals, inspections, mandatedpaperwork, legal disclosures, contracts and financing.
- Provide a professional marketing plan and promotional campaigns that take advantage of both traditional and new media communications. Including at no cost to you, the national award winning design talents of a seasoned advertising, marketing communications professional who coincidently is my husband.
- Last but certianly not least is my personal goal and commitment to make your selling experience as rewarding, stress-free and profitable as it can be.
How Do Buyers...Buy?
Another key to selling is understanding "buyer's behavior", that is what "how do folks learn about the home they ultimately purchased?" The answers might surprise you; Use the "Tools" tab or this "Buyer's Behavior" link to download a white paper I developed from data from the National Board of Realtors.
ERA's Sellers Security Plan
Unique among national firms is ERA's Sellers Security Plan, which is a program designed to assist sellers in purchasing a new home sooner with greater negoiating power. Click on the link below for details.
